Yell to become a purely digital business with the announcement of the final publication of Yellow Pages

  • By Peter Feakes
  • 01 Sep, 2017
Yell, the leading provider of managed digital marketing services*, today announces the final print cycle of Yellow Pages, marking the company’s full transition to a purely digital business. The first of the 104 final editions is being distributed in Kingston in January 2018, with the final ever edition distributed in January 2019 in Brighton, back where it all began.

Yellow Pages was first published in 1966 and for many years has been a popular way for consumers to search and find local businesses. Yell has been the champion of local business for over 50 years and is well known for its iconic advertising, including the famous J.R. Hartley campaign.

Richard Hanscott, CEO of Yell said: ‘‘After 51 years in production Yellow Pages is a household name and we’re proud to say that we still have customers who’ve been with us from the very first Yellow Pages edition in 1966. How many brands can say they’ve had customers with them for over 50 years?”

Following the rapid growth of digital and social media, Yell has transformed into a digital business – helping businesses and consumers be successful online. Launching a new pledge, Yell is committing to help a million businesses be found, chosen and trusted by more customers online by 2020.

Richard Hanscott, CEO of Yell continued: ‘’We’re proud of the transformation we’ve made from print to digital. Like many businesses, Yell has found that succeeding in digital demands constant change and innovation. We’re well placed to continue to help local businesses and consumers be successful online, both now and in the future.’'

About Yell

Yell is #1 for managed digital marketing services for all types of local businesses in the UK*. Their goal is simple; to connect consumers and businesses online. Yell.com now provides advanced tools to support consumers in their search for suppliers, including ratings and reviews, mobile apps and social media sharing. Yell is the largest reseller of Google AdWords in the UK and provides the full range of digital media and managed services for businesses with Pay Per Click, Websites, Display adverts, Social media and directory listings. Over 130,000 businesses currently advertise with Yell, and Yell.com is used by millions of consumers every month.

Further information on Yell UK is available at https://business.yell.com/

*Source: M-Brain research 2017, #1 in terms of revenue from sales of managed digital marketing services

Yellow Pages stats:
  • 1966 – First Yellow Pages published
  • 1976 – Yellow Pages is rolled out across the UK 
  • 1988 – Electronic Yellow Pages was born 
  • 1996 – First Yell digital site launched
  • 2016 – Yellow Pages is 50 years old

Contact:

Sarah O’Rafferty
Head of Public Relations
0118 912 8999
press.enquiries@yell.com

Newgate Communications
020 7680 6550
YellUK@newgatecomms.com    
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